Definitions

An email autoresponder is a form of marketing automation software that automatically sends an email already prepared to contacts in your mailing list. Email sending is triggered when contacts meet certain predefined conditions that can be characteristics (for example, date of birth) or behavior (for example, the contact fills out a signup form).

A/B testing in terms of marketing is a technique of showing different elements of the same campaign (for example, an email campaign with two different subject lines) to different user groups to determine which version/focus provides the best results and greater target group engagement.

An email blacklist (or ‘block list’) is a collection of domains and/or IP addresses that cannot send emails to email users due to spam activity. There are different types of blacklists, including internal ones managed by web mail providers (Gmail, Outlook, etc.), external ones managed by security companies (Proofpoint, Barracuda, Cloudmark, etc.) and, finally, those managed by non-profit organizations (Spamhaus, SURBL, etc.).

A bulk email service is a company that allows its customers to send bulk email campaigns to different recipient lists. A bulk email service will charge your customers based on criteria such as the number of emails sent or the number of contacts stored.

Mass email software refers to software that has been specifically designed for optimal sending of bulk emails to different recipient lists.

Chat refers to the conversation window that appears when someone visits your website. Allows the visitor to communicate directly with a representative of the company.

CRM (Customer Relationship Management) refers to the software system used to store and manage all information relating to its customers and potential customers.

The ability to deliver an email refers to an email’s ability to be successfully delivered to a contact’s inbox without being filtered as spam by email clients.

Double opt-in is a system for adding new contacts to the email list of meeting an email address using an enrollment form and sending a confirmation email to that address to validate contact information before adding it to the list.  It is also an opportunity to confirm subscriber consent, which is an important aspect of RPI compliance.

An e-commerce email strategy is a plan to manage and get the most value from email marketing for your e-commerce store. E-commerce emails fall into two main categories: promotional email campaigns for subscribers (newsletters, abandoned cart emails, welcome emails, etc.) and transactional emails (order confirmations, shipping notifications, etc.).

Email marketing is the act of targeting consumers with a business message via email to drive sales, increase customer loyalty, or communicate important information. It is a form of direct marketing that, in the past, was commonly used to target massive groups of people. However, modern email marketing is based on the principles of consent, segmentation, and personalization.

Email campaign software is software used to manage, send and track email marketing campaigns.

The footer of the email (or the signature of the email as it is also called) is located at the bottom of the email.

Free ISPs (Internet Service Providers), such as Gmail and Outlook, are not designed for bulk email sending. When sending bulk email campaigns or large volumes of transactional emails, you need to use a dedicated email marketing service that actively monitors your email servers to ensure the best possible email deliverability.

A bulk email sending service, also known as a bulk email service, is a company that allows its customers to send “email blasts” (i.e. bulk email or bulk email campaigns) to different recipient lists.

The subject line of an email is the first line of text that a recipient sees in their inbox before opening an email. For inspiration on how to write a good subject line, check out this list of the best email subject lines.

Inbound marketing is a marketing strategy that involves attracting leads through high-quality content assets (blog articles, white papers, webinars, etc.). The technique works using an “attraction” method by which potential customers are attracted to you rather than forcing them to send you unsolicited advertising material.

A landing page is a website designed to welcome visitors who have clicked on a link from another marketing page or campaign. The function of the landing page is to present a product/service and encourage the visitor to take a specific action (e.g. a purchase or an email registration) in response to a call to action (CTA).

Lead scoring is the process of assigning a “score” to each of your contacts that reflects your conversion potential and your level of interest in your business. This score can be used to rate leads for marketing or sales messages.

Marketing automation refers to automating marketing campaigns in response to predefined ‘shooting’ conditions based on user behavior. Once a condition has been met, the marketing automation workflow is launched. An example of this is a website visitor who subscribes to your newsletter by email and is sent an automated welcome email.

Bulk email (also known as bulk email) refers to sending a commercial email to a large group of recipients. Bulk emails are often unsolicited and are therefore marked as spam by email clients.

A newsletter is an email that is sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight a brand’s latest newsletter and/or its products, or it may contain editorial content.

An onboarding email is sent immediately after a new customer purchases a product or – more often – signs up for a service. Onboarding emails are used to welcome new customers, educate customers on how to use a product/service, cross-sell/sell other offers.

The email preview text is a short message that is displayed below the subject line in many email clients, such as Gmail and Outlook. It’s the preview that gives you more information about email.

A reactivation email, or reconnection email, is sent to try to reconnect inactive subscribers, that is, to contacts who no longer interact or interact less with their email campaigns.

RSS emails are automatic email updates that are sent to subscribers each time new content is published to a website or blog.

List targeting refers to the process of dividing an email contact list into smaller “segments” based on certain shared characteristics. This allows email marketers to create more specific and relevant content based on the interests of each segment.